Old St. Andrews Clubhouse Blend
is positioned as being a gift product. People who buy Clubhouse Blend are buying for a whisky lover and looking for something out of the ordinary.
They are typically of a ‘romantic idealist’ inclination and looking for a:
- Gift for a whisky lover or golfer
- Curiosity
- Collectable
- Souvenir or heritage token of Scotland
- Good whisky
The clean taste of Old St. Andrews is also generating repeat sales amongst whisky lovers who have discovered it as their main drinking whisky. Although not designed to compete as a ‘mainstream’ whisky, when it does appear on shelves alongside popular brands it achieves a price point slightly below Johnny Walker Black Label®, Chivas Regal® et al. Thereby demonstrating the capacity to earn respectable margins for distributors and retailers.
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