Pink 47 Consumers

Pink 47 is positioned as being expensive but affordable: ‘daring’, ‘glamorous’ and ‘aspirational’.

London 47 is positioned as being expensive but affordable. Also traditional, with strong connections to the heritage that is London itself and its historical connections with the development of gin.

The Definitive Martini - Pink47 & Dry VermouthPeople who buy Pink 47 are typically affluent professionals, both male and female,  with a romantic inclination that value peer approbation. They are also:

  • Gin drinkers (gin has a distinctive taste with a specific following and few Vodka drinkers convert)
  • Cocktail enthusiasts
  • Explorers of fine spirits

Although gin has a long history it has a relatively small following compared to Vodka. Gin has a distinctive taste with a specific following and few Vodka drinkers used to convert.

However, the huge popularity of vodka is leading to the development of flavoured vodkas creating a surge of interest in other white spirits such as gin, which is a white spirit flavoured mainly with Juniper. This interest in other white spirits is causing gin to become more fashionable and driving a movement into premium categories.

Core markets for London Dry Gin are the United Kingdom, Spain, European Travel Retail and Russia.

Gin Awards

  • london40 gold award2011
    Winner of the 2013 Spirits Business Gold Award.

  • london40 gold award2011
    Winner of the 2011 Spirits Business Gold Award.

  • spirits_2011
    Platinum award winner of the 2011‘World Spirits Competition’

  • International
    Gold Winner of the 2008 International Spirit Competition.

  • Tesco 2008 Drinks Awards - Best Spirit
    Winner of the 2008 Tesco Drinks Awards for the Best UK spirit.

  • ISC 2008 Silver Award
    Silver award winner of the 2009 ‘Spirits International Challenge’

  • "Everything blends just perfectly with Pink 47"

    Marek Staack
    Connoisseur de cocktails from the Bar Hamburg at the Bar Zone, Berlin
    May 2009

  • London 40

    ***** Superb: A HIGHLY RECOMMENDED distilled spirit whose attributes, in the opinion of the author, are of exemplary quality and character within the established standards of its category. An outstanding product which is worthy of a search.

    MF. Paul Pacult's
    SPIRIT JOURNAL
    December 2012, Vol. 22, Issue 4 No. 96